Designing Experience Part Deux

For part 1 of Designing Experience we were tasked with finding a product we have an affinity for, analyzing it's features, and interpreting how the company planned to market the product. For part 2 (deux), our assignment was to repurpose the product's intention and market it to a different audience. We used visual content (typeface, images, colors, textures, etc.) to represent the aesthetic of our new intention for the product.

New Product Goal

New goal for Right Guard is to create a product line that transcends the scope of being for athletic and active men. The new product line will position itself as being an upscale product, yet still delivers the same performance and quality of Right Guard products.

New Audience

The new product line will be tailored to men who place a high value on their appearance. This audience could be in the mid 20s- early 30s age range. People fitting this age range would be professionals living in urban areas who place an emphasis on personal fashion. This audience has aspirations of the upper class and dream of living a prosperous life or ostentatious lifestyle. Their future goals are manifested through several products that they wear on a daily basis. They want people to know that they associate themselves with particular brands and live a certain lifestyle.

Visual Content

Listed are some samples that represent the aesthetic of the product's intention.

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